Cooking Up Content: From Concept to Screen
"A brand cannot simply take a TV commercial or other content and simply run it on any screen. Content must be targeted on the specific needs of the customers watching that particular screen, to engage and motivate those specific customers to take a specific action. Attendees of Cooking Up Content receive an insider's look into the strategy, content creation and measurement of success of 6 different campaigns, and the lessions learned from each." 155 million adults monthly view out-of-home digital signs in the US. While, DOOH/PBM is quickly becoming a core element in the communication and advertising mix, the vast majority of those tasked with the strategy and content development of digital signage networks have not been given all of the tools, education and expertise to develop and execute a content strategy that will yield an optimal return. Due to attendee demand, Cooking Up Content will once again deliver these tools, education and expertise to attendees of Customer Engagement Technology World in New York, from November 10-11, 2010.Providing advertisers, agencies, brands, networks, venues, media buyers and sellers with an opportunity to understand the content development process, from strategy though creation, from ROI metrics to content refinement strategies, Cooking Up Content provides attendees with a more thorough understanding of what they will need to bring to a strategy meeting, and what will be required along the way for a successful campaign. For more information email, lawrence@jdevents.com.
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