Cooking Up Content: From Concept to Screen

Strategic Briefing

Content Creation Content Development

Measurement vs. Business Goals Refinement Strategies

"A brand cannot simply take a TV commercial or other content and simply run it on any screen. Content must be targeted on the specific needs of the customers watching that particular screen, to engage and motivate those specific customers to take a specific action. Attendees of Cooking Up Content receive an insider's look into the strategy, content creation and measurement of success of 6 different campaigns, and the lessions learned from each." 

155 million adults monthly view out-of-home digital signs in the US.  While, DOOH/PBM is quickly becoming a core element in the communication and advertising mix, the vast majority of those tasked with the strategy and content development of digital signage networks have not been given all of the tools, education and expertise to develop and execute a content strategy that will yield an optimal return.  Due to attendee demand, Cooking Up Content will once again deliver these tools, education and expertise to attendees of Customer Engagement Technology World in New York, from November 10-11, 2010.Providing advertisers, agencies, brands, networks, venues, media buyers and sellers with an opportunity to understand the content development process, from strategy though creation, from ROI metrics to content refinement strategies, Cooking Up Content provides attendees with a more thorough understanding of what they will need to bring to a strategy meeting, and what will be required along the way for a successful campaign. 

It is CONTENT that attracts viewers and delivers the value of dynamic DOOH/PBM.  Creating relevant content is critical to achieving business and communications goals such as improving engagement, achieving sales lift and branding. How can you maximize this process to your advantage to generate business?

Focused on real-life deployed projects from retail to transportation, from arenas and other public venues to hospitals and more, attendees will walk away from each presentation with details of the project’s strategic briefing, content development, final spots, metrics, and content refinement strategies.

The Cooking Up Content Demonstration Theater will be open during show hours on November 10-11, 2010, and will be hosted by industry thought leader Lyle Bunn.

For more information email, lawrence@jdevents.com.

Presenting Sponsor:

Supporting Sponsor: