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Cooking Up Content: From Concept to Screen

Presenting Sponsor:

If “content is king”, how can brands and venues understand this process better? 

Content creative and strategy collide during “Cooking Up Content: From Concept to Screen”.   Outlining the best practices for a complete content strategy, composition & presentation process for a Digital Out-Of-Home (DOOH campaign, Cooking Up Content comes to Las Vegas following it's tremendously successful debut in November at The Digital Signage Show New York 2009!

Strategic Briefing

Content Creation     Content Development

Final Play Loop    Final Content

How do we make this happen?
Building on the success from the well received New York City debut in November, 2009, we are excited to present the 2nd Cooking Up Content: From Concept to Screen at The Digital Signage Show 2010 in Las Vegas.  This demonstration will provide venues, brands, network operators and other interested attendees with an inside view of the content creation process – from strategy to creative to deployment of content for DOOH networks.   

Three leading content creation strategists will demonstrate their process in strategic planning, content creation/development and content deployment for improving customer engagement though DOOH networks and other digital media.  The fishbowl environment provides attendees the opportunity to “look over the shoulder” of some of the best digital media content producers – and see content best practices in process.  

Cooking Up Content – The Demonstration:
Each chapter will be presented individually, with 15 minutes allocated for each participant’s presentation. 

Chapter 1:   Strategic Briefing                                                                         April 14, 2010 @ 1:30 pm
This presentation will highlight the creative/strategy briefing for the project, including:

• The concept, focus and direction of the project, including the target audience/demographic
•  The intention of the content:  structure, timing. location and media assets
•  Engagement strategies and ROI
• Measure of Success (ROI/ROE, Call to action – Sales lift, recall, traffic to website, downloads)

Chapter 2:   Content Creation/Content Development                         April 15, 2010 @10:15 am
This presentation will highlight the creative/development process for the project, including:

• Screen design & layout
• Use of media assets
• Storyboard preparation

Chapter 3:   Final Play Loop/Final Content                                                April 15, 2010 @ 2:00 pm
The final play loop must be submitted to The Digital Signage Show.  This presentation will highlight and demonstrate:

• How the communication objective was achieved (from the creative brief)
• Taking an idea from storyboard to final play loop
• The final play loop/content  

Hosted by Digital Signage Specialist and noted digital out-of-home guru Lyle Bunn, this two-day FEATURE EVENT will demonstrate to attendees the strategy, composition and presentation of Content for Digital Out-Of-Home (DOOH) Media.   “Cooking Up Content: From Concept to Screen” provides attendees with a two-day bird’s eye view into the strategy, creative process and deployment of the content creation process for DOOH and place-based networks.