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Home // Conference // Sessions By Day Sessions By DayWednesday, April 14, 2010
9:00 - 10:00 AM
KEYNOTE PRESENTATION:
Creating Outstanding Experiences & Content: Engage Customers By Winning Their Hearts Open to All Attendees! Great self-service experience and outstanding digital signage creative, escape the bounds of current expectations, engage customers and drive up sales and service success. Learn about the primary colors of emotion and how to put them to work for you.
Surprise and please customers, intensely – and success will follow – whether you are developing digital signage creative or self-service kiosk programming. See how simple, but not simplistic, ways to capturing emotions raises the bar – in customer engagement. Juice up success – by winning hearts.
10:30 AM - 11:30 AM
Communicating with Your Customers Though Integrated Customer Facing Technologies Open to Conference Attendees Only! Track 1: Customer Engagement Strategies Today’s consumers are primed for customer facing technologies. Dynamic and engaging digital signage and kiosk technologies can help you overcome the challenges of your environment and the numerous factors vying for your customer’s attention. Whether you are driving brand awareness, announcing a new product feature, checking-in a customer or wayfinding applications, customer facing technologies allow you to tailor your messaging and connect with you customers. Successful communication comes down to delivering the right information at the right time at the right location in a format that will attract your customer’s attention. Attend this session and:
SESSION CHAIR: Bradley Walker, President & CEO, Nanonation SPEAKERS: Randy Dearborn, Vice President of Multimedia, MGM Mirage Paul Wolff, Greenopolis Tracking System Understanding What Makes Out-of-Home Digital Signage a Viable Media Platform Open to Conference Attendees Only! Track 3: Digital Out-of-Home (DOOH) Helping advertisers engage consumers during their daily routines in captive environments, with innovative technologies such as digital billboards and video advertising networks in offices, retail, theater, and transit, traditional media advertising dollars continue their migration to alternative media, and specifically digital out-of-home (OOH). Digital out-of-home (DOOH) media was among the fastest growing media in the world in 2009. Amid a sharp ad spend downturn, spending on digital OOH reached $2.47 billion in the U.S. in 2009, rising 2.0% over 2008. Digital billboards were the fastest growing platform, rising 9.1% in 2009, while video ad networks were the largest segment, reaching $1.4 billion. Globally, spending on digital OOH grew 4.7% in 2009 to $6.69 billion, driven by gains in the Asia/Pacific and Latin American markets. (PQ Media) It is quickly changing how companies advertise and how consumers receive information. Screens are everywhere, at the smoothie shop, gas station, grocery store, and the dentist’s office, and consumers have a moment to watch an ad and hear breaking news while they wait in line. Digital Out-of-Home media is emerging as a key component of a new advertising model as marketers search to engage and influence consumers at points of decision. Hear from industry experts that will give a comprehensive glimpse into the world of DOOH and have all your questions answered. Attend this session and learn:
SPEAKERS: Bob Martin, CMO, RMG Networks 10:30 - 11:15 AM
Where Do I Start: Kiosks and Interactive Self Service 101 Open to All Attendees! Track 4: Tech Talk Theater A: IT/Technology Issues This introductory session is designed and tailored specifically for those organizations that are in the early stages of planning and deploying kiosks, digital signage or other self-service initiatives. This session will address:
Session presented by: Frank Mayer & Associates St. Clair Interactive Communications SPEAKERS: Ron Bowers, Senior Vice President, Frank Mayer & Associates, Inc. Doug Peter, President and CEO, St. Clair Interactive Communications Inc. 11:00 - 11:45 AM
Where Do I Start: Digital Signage and Digital Out-of-Home Service 101 Open to All Attendees! Track 5: Tech Talk Theater B: Operational/Deployment/Logistics This session is designed for organizations that are either considering digital signage or are in the early stages of planning and deploying digital signage programs. If you are interested in adding digital signage to your venue or organization, or looking to use digital media for informational or promotional purposes, this is a must-attend session. It is also useful for organizations that have had first-generation experience setting up digital signage, but now have additional or new staff who will be part of the next stage of deployment. “Digital Signage 101” will address:
11:45 AM - 12:15 PM
Maximizing Your Content Production – How to Produce Content For Distribution Across Multiple Platforms and Channels Open to Conference Attendees Only! Maximizing your content ranges from strategically producing your content to be scalable across multiple platforms to repurposing current content to planning efficiently so every platform displays consistent and relevant messages to engage the customer and drive ROI. How do you go about determining your content production? Do you use existing data and infrastructure to your advantage? Do you currently create content that can be used across multiple platforms, reducing your creation costs and driving messaging impact? Attend this session and learn how to:
SESSION CHAIR: Keith Kelsen, Chairman and CEO, 5th Screen, Author "Unleashing the Power of Digital Signage" SPEAKERS: Robert Plante, Consulting Producer, BMW, LLC Merger & Consolidation: The Realities and Benefits of Creating a National Footprint Open to Conference Attendees Only! Today’s DOOH landscape is very fragmented. Consolidation is imperative for the long-term success and growth of the industry. Advertisers demand a national footprint and they want it now. Merging two network solutions presents many opportunities and challenges. This session will detail the merger of Outcast and Pumptop Media—who joined efforts to create the largest DOOH network at the gas station. Session attendees can expect to gain many insights:
SPEAKERS: Anthony R. Albanese, Chief Strategy Officer, Outcast Media Inc. Matthew Stoudt, CEO, Outcast Media Inc One Stop Shop for the DOOH Advertising Buying Process: Understanding the Aggregated DOOH Network Buy Open to Conference Attendees Only! Track 3: Digital Out-of-Home (DOOH) Purchasing advertising on a DOOH/digital place-based media network has never been user friendly, often requiring agencies to search network by network, a tremendous drain on resources and time. Metrics have not been clear and in “agency-speak”, and advertising agencies & brand marketers have shown reticence in creating a new media bucket and budget for DOOH/digital place-based media because of these limitations. UNTIL NOW! The ability to make an ad buy by demographic reach across multiple networks is now at your fingertips. Research firms have been retained to analyze performance and perform network audits, allowing for better accuracy around traffic counts, dwell time, sales lift and other pertinent information in the ad buying process. Amid a sharp downturn in global advertising spending and a decline in traditional out-of-home advertising in 2009, Digital Out-Of-Home/Place Based Media is among the fastest growing media in the world and will continue on an upward track in 2010 (PQ Media). The advertising opportunities for brands and agencies demonstrate an increase in awareness, revenue and presence for advertisers and networks. Arbitron reports that approximately 155 million (67 percent of) U.S. residents aged 18 or older have seen a digital out-of-home (OOH) video display in the past month. Attend this session and learn about
SPEAKERS: Pierre Richer, President & COO, NEC Display Solutions of America 1:30 - 2:30 PM
Analysis & Usability Studies of the Kiosk/Self- Service Market Open to Conference Attendees Only! Peel back the onion and understand the growth potential and design implications for successful kiosk deployments. Hear from leading industry research analysts and usability experts as they explore the depths of the kiosk and self-service industry. Attend this session and learn
SPEAKERS: Francie Mendelsohn, President, Summit Research Associates Say What? Peeking Inside the Minds of Leading DOOH Electronic Media Open to Conference Attendees Only! Track 3: Digital Out-of-Home (DOOH) In today’s media frenzied world, electronic journalism – columnists, articles and bloggers – often lead the way with industry news insights, analysis and awareness. With thousands of opt-in followers, these journalists feel the pulse of the industry on a real-time basis – from buyers to sellers, and those who help ensure success along the supply chain. In this session you will hear directly from leading electronic journalists/bloggers in the DOOH and digital signage space. They will address a myriad of timely and relevant issues, and provide their unique insight into the good, the bad, the ugly and the exciting world of Digital Out-of-Home (DOOH) Media industry. Attend this session and hear:
SESSION CHAIR: Adrian Cotterhill, Editor-in-Chief, DailyDOOH SPEAKERS: Mike Cleary, Senior Vice President, Digital Strategy, Fleishman-Hillard, Dallas, the eleventh screen Dave Haynes, Partner, The Preset Group 2:45 - 3:45 PM
Using Customer Facing Technologies to Improve Operational Efficiencies Open to Conference Attendees Only! Track 1: Customer Engagement Strategies With today’s economic volatility, it’s more important than ever for organizations to implement solutions that improve operational efficiencies and enhance overall customer experiences. Customer facing technologies represent a clear and quantifiable alternative to enable both improved operations and customer service. From basic queue management to comprehensive customer service solutions, self-service kiosks and digital signage enable organizations to improve internal efficiencies, reduce costs, and improve customer satisfaction. The single greatest impact of customer facing technologies may be on the customer – enabling them to save valuable time. In today’s fast-paced world, no one expects to wait in line for service - customer impatience can directly lead to reduced sales and a negative experience. In this session, hear from organizations that succeeded in improving operational efficiencies and enhancing the customer experience through customer facing technology. Attend this presentation and learn how customer facing technologies:
SESSION CHAIR: David Drain, Executive Director, Self-Service & Kiosk Association SPEAKERS: Sarah Canepa Bang, CEO, Financial Service Centers Cooperative, Inc. Avoiding White Noise & Visual Spam Open to Conference Attendees Only! Track 1: Customer Engagement Strategies It has been proven statistically that the use of digital signage is an effective means of disseminating information to your customer – every screen & message that is used contains a specific value. How do you ensure that your target audience does not filter out your carefully designed messages and strategically placed screens (just as they do to television commercials today)? How long will it be before this happens? How can you avoid it?During this session we will discuss the choices that need to be made as an industry to make digital signage screens useful and the concept of using media as a platform instead of visual SPAM. SESSION CHAIR: Laura Davis-Taylor, Vice President of Global Retail Strategy, Creative Realities SPEAKERS: Peter Müller-Brühl, Business Development Leader, Fischer Appelt, TV Media Thursday, April 15, 2010
9:00 - 10:00 AM
KEYNOTE PRESENTATION:
The Library of Congress Experience Open to All Attendees! The Library of Congress Experience (LCE) program was launched to give visitors unprecedented access to its collections via unique on-site exhibitions integrated with cutting-edge technologies. Through interactive touchscreens, visitors can turn the pages of books from Jefferson's library and investigate edits made in the rough draft of the Declaration of Independence. Visitors can also personalize their visit with their own "Passport to Knowledge." Hear from Jo Ann Jenkins, Chief Operating Officer of the Library of Congress and learn how the LCE not only achieved operational efficiencies with the LCE deployment but also enabled visitors to use technology in a seamless way to explore the collections and personalize their experience. 10:30 AM - 11:30 AM
Understanding how Customer Facing Technologies Impact the Path-to-Purchase Open to Conference Attendees Only! Track 1: Customer Engagement Strategies Research shows that shoppers are making brand decisions 60% of the time after entering the Store (Miller Zell, 2009). What does this mean to your brand? Everything. Your brand presence in-store is critical for impulse buying, and customer facing technologies enable you to customize your message and cross promote products, specials and services in an effective and efficient manner. Customer facing technology creates and maintains brand image, enhances current campaigns and new product launches and introductions, as close to the decision point as possible, all while making the in-store experience more pleasant for the customer. Recency greatly contributes to a purchase decision, which makes the addition of customer facing technology crucial today. Attend this session and learn:
SESSION CHAIR: Margot Myers, Director of Education & Training, Platt Retail Institute What is the True Cost of Your Deployment? A Discussion of the Total Cost of Ownership Open to Conference Attendees Only! Maximizing system availability and managing total cost of ownership (TCO) has taken on supercritical importance in today’s challenging economic and competitive environment. Have you identified the hidden costs that can be budget and project killers? What other cost efficiencies and accuracies are there that could derail your project success? Identifying the TCO is vital for the long term success of your customer engaging technology programs. This session will address the obvious costs (hardware & software) and identify hidden costs associated with a customer facing technology deployment. Attend this session and learn:
SPEAKERS: Amy Testino, Director, Store Systems, R Us Operations 11:45 AM - 12:15 PM
Utilizing Mobile to Engage & Interact with Your Customers Open to Conference Attendees Only! Track 1: Customer Engagement Strategies Mobile applications are a huge opportunity to engage customers, recognizing their needs and tailor offerings accordingly. Mobile applications put actionable product knowledge in the palm of our hands. Messages reach consumers at anytime and are viewed when they have interest and time. By coordinating with other media, mobile applications allow organizations to engage and interact with customers and build a sustainable relationship. Attend this session and learn:
1:15 - 2:15 PM
Using Loyalty Programs to Engage Customers and Increase Sales Lift Open to Conference Attendees Only! Too often loyalty programs fail. But why?
Isn’t it time you started thinking about how you would like your loyalty/rewards program to work? Attend this session and learn:
SESSION CHAIR: Doug Peter, President and CEO, St. Clair Interactive Communications Inc. SPEAKERS: Gary Smith, Senior Director of Business Development, Metasource Loyalty How to Build a Sustainable Digital Signage Network: Best Practices, Know-How and Strategies Open to Conference Attendees Only! Track 3: Digital Out-of-Home (DOOH) Increase the Likelihood of Success! An effective digital signage network engages an audience through the delivery of relevant content, information and product advertisements. And through that engagement program, turns that prospect into a paying customer. Whether deployed as Digital Out-of-Home (DOOH) Media Networks or Information and Communications Networks in Healthcare, Government, Education, Transportation, Tourism and Hospitality, Retail, Financial Services or other industries, you can significantly increase the likelihood for success by developing a plan to identify best practices and critical success factors found in digital signage deployments. This interactive session has been designed specifically to provide attendees with the opportunity to:
SESSION CHAIR: Dusty Lutz, General Manager, NCR Netkey Kiosk & Digital Signage Solutions, NCR SPEAKER: Thomas Campbell, EVP, Program Management & Development, Healthy Advice Networks 2:00 - 3:15 PM
Paying It Forward – Lessons Learned & Best Practices for Success Open to All Attendees! Track 5: Tech Talk Theater B: Operational/Deployment/Logistics Do you ever wish that you had been able to pick the brain of industry thought leaders – and understand best practices, tips, tricks and pitfalls before they happened? Back after its resounding success in the 2009 New York event, Paying It Forward – Lessons Learned & Best Practices for Success is an opportunity to take the lessons learned during the conference to the next level! From the Customer Engagement Summit through 2 days of educational sessions, these two leading thought leaders are planning to “Pay It Forward” by sharing their expertise and helping attendees play a larger role in making the world of customer facing technology projects even more successful. They will discuss the most compelling sessions, topics, discussions and “To Do’s” from the event. Attendees are encouraged to engage and interact during this session, allowing for you to make sure you leave with the knowledge you need to be successful in your organization. In addition to sharing industry experiences, there will be an interactive Q&A portion in order to ensure you gain as much information as possible to achieve the goals of your self-service project. SPEAKERS: Paul Flanigan, Founding Partner, The Preset Group Janet Webster, President, Creative Solutions Consulting (LLC) 2:30 - 3:30 PM
KEYNOTE PRESENTATION:
Insights, Tips & Tricks From Global Scale Industry Leaders: What Do They Really Think? Open to All Attendees! Gain insights on what it means to drive solutions to scale, as this discussion delves into the minds of global suppliers, examining:
These world class industry leaders will share their insights, tips & tricks regarding:
ATTEND THIS SESSION – and hear a thought provoking and open interchange from C-Level managers within the Self Service & Digital Signage Industry's largest and most successful suppliers and deployers discussing issues in a panel format. SPECIAL GIVEAWAY: Win A Lenovo® ThinkPad® X100e Laptop Computer! At the conclusion of the Closing Keynote, Lenovo & Flextronics will be giving away one Lenovo® ThinkPad® X100e Laptop Computer, an entry ultraportable suited for the largest enterprise to the smallest business to students and educational institutions. The X100e weighs less than 3 lbs, offers a new industrial design, Vision Pro technology from AMD, a High-Definition 11.6" widescreen (16:9 aspect ratio), 1366 x 768 resolution display with a 3-cell battery. |
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April 14-15, 2010
Mandalay Bay Convention Center
Las Vegas, NV
Mandalay Bay Convention Center
Las Vegas, NV
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©2010 JD Events LLC
©2010 JD Events LLC